Business Development Manager- Ghana and Cameroon clusters at BiC, Mr George
Nkonsah, has urged parents especially mothers to move beyond the regular
education and training received by children in the classroom and build teamwork
to Mr Nkonsah, academic capabilities of children were not enough to sustain
them later in their professions.
the Mathematics, English and Science, there must be a conscious effort to
develop the emotional aspects of children in a way that they could fit into
society,” he said, during BiC’s family day event held on Sunday.
added that people were unable to survive in companies after graduation because
they were unable to perform well within the work atmosphere though they could
be good academically.
must be taught how to work in a team and be disciplined as they do not work in
isolation and need to be composed,” he stated.
BiC Family Day event brought together mothers and children to watch a movie at
the Silverbird Cinema in Accra as part of events to mark Mother’s Day.
need to recognise mothers for their role in ensuring that children stay in
school and also use our products, mainly the writing instruments like BiC pen
and pencils,” he stated.
he said, use almost 85 per cent of BiC’s products usually purchased by mothers
and need to be acknowledged.
need to engage more with our customers and more of such events would be organised
in future to celebrate and reward our loyal customers,” he stressed.
the mothers who was present at the event with her child, Hajia Latifa,
commended BiC for the initiative adding that it was a great experience.
said it was important to spend time with her children and would look forward to
such event in subsequent years.
have used BiC in my school days and my children also use the products because
it is good. I’m glad to have benefitted from my loyalty with BiC,” she
About 600 people including parents and children attended the
event with organisers presenting each patron with BiC pens and pencils after
Caption: BiC officials join some mothers to the event to cut a cake to commemorate Mother’s Day on Sunday
BY MICHAEL D.ABAYATEYE
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